ASL unveil new brand identity

12 April 2019

We’re pleased to formally announce to our customers the next evolution of the ASL brand identity.

ASL is recognised as market-leading IoT technology company that specialises in providing cost-effective, global coverage. Since our foundation in 2003, we’ve successfully worked with clients across industrial, commercial and Smart City spaces in order to deliver innovative IoT solutions all across the world.

As a dynamic technology company, we felt it was the perfect time to modernise and realign our marketing and visual identity. This decision was taken in order to better reflect our growing IoT offering and help our team of experts continue to share their expertise with the world.

London-based B2B agency Velo were tasked with providing creative leadership to the process. Using their experience working within tech and safety sectors, and other Halma PLC businesses, to refresh brand identities and accurately reflected our global marketing position and the knowledge of our offering.

The new visual identity symbolises how we are ‘Always Connected’ and provides a new identity for our eVe platform, accurately reflecting our position as a leader in IoT.

We’ve updated our logo, our website and our marketing communications including data sheets, exhibition stands and more. What is the same however is our commitment to making our customers and partners successful with IoT.

Rob Kitchen, MD, ASL

‘At ASL we’re committed to providing innovative solutions to deliver cost-effective global connectivity. It was important to us as a business that our brand identity accurately reflected this in order to give a true portrayal of our ever-growing IoT offering.’

‘We’re proud of our new look, and I believe our new brand identity demonstrates that ASL is an innovative, market-leading company capable of powering IoT solutions for smart businesses across the world. We’re delighted with the final product, and confident that the launch of our new identity, website and marketing materials will herald the start of a long successful chapter in our rich and successful history.’

Paul Crabtree, MD, Velo

‘ASL is a proven pioneer within the world of IoT. Their history of innovation and continued ambition made them a perfect partner to collaborate with on this project and together we’ve created a new visual identity that shows the world what a great technology business ASL is.’

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